HOW TO PROSPECTS ON YOUR FACEBOOK PAGE ATTRACTING

 But it takes more than simply “building” a Facebook page to attract prospective clients.
You can build the most amazing-looking Facebook page, but if you don’t know how to attract prospects or how to keep them there once they visit, you won’t get very far. 

In this article, you’ll discover four simple ways to get potential clients to visit your page and how to keep them engaged.

One easy way to reach prospects and get them to your Facebook page is through your freelance business website. 

You can capitalize on their interest and increase traffic to your Facebook page from your website by simply adding a Facebook button to your web page.
When a prospect is visiting your website and sees that they can connect with your business through Facebook simply by clicking on the button, most of the time, they will. 

Why send people to Facebook from your website? 

Your website can be one of your biggest sources of Facebook followers and in turn, Facebook can grow into one of your best sources of new traffic to your website.
Establishing a following on Facebook is important because it can help you connect with members of your target audience that you might not otherwise be able to engage with.
By including a Facebook button on your website, you encourage them to connect with you on social media and that can help you reach their friends and colleagues, which broadens your connection with the people in industries and positions most likely to hire you.
To generate a Facebook Like button, click on the following link:
https://developers.facebook.com/docs/reference/plugins/like-box/
Once you’re there, you’ll just need to provide your Facebook URL, choose a few options — like color, size, etc. It’s easy to do.

Facebook Ads are a quick, inexpensive way to generate Likes for your Facebook page.
You can design your Facebook Ad with a graphic image and up to 90 characters. 

There are as many different aspects to creating a Facebook Ad as there are with any other ad.
You can spend as much or as little money as you want on Facebook Ads. 

If there are two identical sites or Facebook pages — one with video and one without — the one with video will generally rank higher in the search engines. So, creating your own videos to post will far outweigh uploading videos that everyone else is sharing on YouTube, Facebook, or elsewhere.
For this reason, you should upload your unique videos straight to Facebook by using the photo/video option at the top of the status update box, rather than posting to YouTube first and then sharing it on your Facebook page. 

No matter what your target niche, instructional, informational videos should be the meat and potatoes of your video posts.
However, don’t forget that even in the business world, people like a little entertainment once in a while. So, if you’re posting informational video after informational video, throw in the occasional video clip that’s “just for fun.” Just make sure it relates to your niche in some way. So, have fun while providing your prospects useful and informative videos, and you’ll attract more prospects to your page than with pictures and content alone.
While many people love videos, the truth is, some don’t.
As a freelancer, I’m sure you already have content in your specific niche that you can share with your Facebook community — blog posts, articles, special reports, case studies — these are all great content ideas you can share with your Facebook fans.
With Google’s social search, well-written content that is posted to Facebook and other social media sites will rank higher than content that is posted to websites and other areas of the Web alone.
Take advantage of social search by posting your content to Facebook and you’ll attract more prospects.
Reaching prospects through Facebook is fun and easy.

Read More

3 WAYS YOU CAN LAND CUSTOMERS USING SOCIAL MEDIA

Later, you log back into Facebook and see a post from a local businessperson asking for SEO copywriting help and 6 out of the 8 responses are other people recommending you.
Social media is one of the best and easiest ways to research potential clients and start the relationship-building process that can land you the assignments you want.
That’s where social media comes in. 

You can use Facebook, LinkedIn, Twitter, and other networks to showcase your knowledge and connect with others.

You may have noticed, each of these tactics involves building a relationship. Social media experts Ted Rubin and Kathryn Rose wrote a book called Return on Relationship. The idea is that relationships are the new currency nurtured through social media. Since the dawn of business, people have conducted business with — and given referrals to — those they know, like, and trust. 

What’s exciting is now you have power that reaches far beyond people in your geographic area. It’s relatively simple to build connections with people globally.
Use social media to target your ideal clients and get to know them. Send them articles of interest periodically, “Like” their posts, make recommendations … After a while, your name will be familiar and when you reach out via an email/phone call or snail mail, they’ll know who you are.
Ultimately, the method for social media success is the same online as off. Schedule time each day for your social media marketing, be focused in a few groups, and track what’s working and what’s not. By this time next year, you’ll have created a marketing machine that fills your client docket!
What social media successes have you experienced?

1. Connect with people. When you meet people at an event and they give you their business card, follow up with a request to connect via LinkedIn.
So few people do this. LinkedIn gives you the opportunity to start building a relationship from the comfort of your home.

2. Join relevant and active groups on LinkedIn. Review a dozen or so groups and then choose three to four that you plan to stick with. Effective social media directly relates to the value you give. Schedule 15 minutes, 3 times a week to scan the discussions and comments in the groups you joined. The networking group BNI has an expression, “Givers Gain.” Don’t drop in links to your website or contact info at first. You want to be helpful, not spammy.
Once or twice a week, create a new discussion in each of your LinkedIn groups. People in the group will reach out to you to connect. If you’ve positioned yourself as an expert, some of those people will want to hire you.

3. Join Facebook groups relevant to your industry and to your town if you do business locally.
My town, Doylestown, Pennsylvania, has a community group page that has become a resource for all things Doylestown. It operates almost like a mini “Angie’s List” with people constantly asking for referrals for painters, doctors, and yes, even SEO copywriters (that’s where my referrals came from). Get to know the moderators of this group page if you do business locally. If the page is successful and active, these moderators will know many people in town. 

If local business isn’t part of your marketing mix, you’ll want to concentrate more on the Facebook business pages and on the LinkedIn groups.

You may have noticed, each of these tactics involves building a relationship. Social media experts Ted Rubin and Kathryn Rose wrote a book called Return on Relationship. The idea is that relationships are the new currency nurtured through social media. Since the dawn of business, people have conducted business with — and given referrals to — those they know, like, and trust. 

What’s exciting is now you have power that reaches far beyond people in your geographic area. It’s relatively simple to build connections with people globally. 

Use social media to target your ideal clients and get to know them. Send them articles of interest periodically, “Like” their posts, make recommendations … After a while, your name will be familiar and when you reach out via an email/phone call or snail mail, they’ll know who you are.
Ultimately, the method for social media success is the same online as off. Schedule time each day for your social media marketing, be focused in a few groups, and track what’s working and what’s not. By this time next year, you’ll have created a marketing machine that fills your client docket!
What social media successes have you experienced?

Read More